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Pivot Your Event To Digital
MODULE ONE Introductions & Foundations: digital event business models
Welcome: objectives, value proposition and what makes your event special (VIDEO) (10:30)
Types of online business events, the shibboleth of online events & business models (VIDEO) (14:58)
Interview with Julius Solaris Editor EventMB (VIDEO) (25:48)
Monetizing Virtual Events (VIDEO) (19:07)
MODULE TWO Digital Event Framework
William interviewed by Event Industry News (VIDEO) (43:31)
Taking advantage of digital to enhance objectives and KPIs (VIDEO) (6:37)
Retaining DELEGATE revenue
Retaining EXHIBITOR and SPONSORSHIP revenue (VIDEO) (31:36)
Pricing matrix, up-selling, team, group and company ticket options (VIDEO) (7:45)
Recommended reading links
MODULE THREE Designing for Digital
Less about events and more about digital transformation (VIDEO) (5:35)
Introduction to the 3 Pillars of Your Online Event (VIDEO) (5:38)
Designing your digital event road map (VIDEO) (7:30)
Developing and deciding areas to recreate or not to recreate as a digital product (VIDEO) (9:06)
10 platforms for hosting your event (VIDEO) (12:19)
6 ways to extend the life span of your event
End of module 1,2,3 webinar (VIDEO) (17:46)
MODULE FOUR Platforms
What are you likely to need to deliver great events (VIDEO) (4:07)
Case study TECH USED for a 300 person two day conference (VIDEO) (11:33)
Platforms Meetingplay. William interviews CEO (VIDEO) (32:51)
Your online events team
Choosing the right platform/s
You have your broadcast platform - now what? (VIDEO) (10:36)
MODULE FIVE Designing content for digital
The role of the moderator in helping deliver engaging content (VIDEO) (4:56)
How to structure great online content - a five step approach (VIDEO) (14:14)
Intro to designing content for digital (VIDEO) (4:49)
Understanding the texturisation of content (VIDEO) (12:19)
Case study - the future assistant conference (VIDEO) (10:40)
Case study - Collision At Home (VIDEO) (5:56)
Introduction to live, semi live and pre recorded content (VIDEO) (13:42)
How much content is too much content and online fatigue (AUDIO)
Great examples of online content (VIDEO) (4:01)
MODULE SIX Supporting speakers to deliver great content
Guidance to help speakers construct great content (TEMPLATE)
How to create a memorable online conference session (SPEAKER GUIDANCE)
10 formats for digital events (SPEAKER GUIDANCE)
Simple meeting design
Content QUIZ taking place on Kahoot
MODULE SEVEN Designing connections for digital
Short intro to the connections pillar (VIDEO) (3:32)
13 connections that a good online events platform should allow you to do (VIDEO) (6:03)
Online networking and Peer to Peer examples that work (VIDEO) (7:52)
Creating connections before and after your event
Creating Connections for your Sponsors and Exhibitors
MODULE EIGHT Designing coverage for digital
Extending the life cycle of your event (VIDEO) (4:27)
Wide ranging interview with Pierre CEO of SpotMe (VIDEO) (27:59)
Interview and course summary with Toby, CEO The Live Group (VIDEO) (45:20)
12 ways to ensure coverage for commercial partners
The online value proposition for sponsors and exhibitors guiding principles (VIDEO) (20:40)
MODULE NINE Onboarding
Frustrated with online events?
Tailoring and preparing guidance and guidelines for all speakers (TEMPLATE / GUIDANCE)
Onboarding attendees
Onboarding sponsors and exhibitors
Onboarding sponsors and exhibitors (CASE STUDY)
Onboarding events staff
Participant Pack (TEMPLATE)
MODULE TEN Creating an engaging online event
The role and the art of moderating (VIDEO interview) (29:07)
Introduction and some ideas (VIDEO) (55:23)
21 ways to build engagement into your event
Recommended reading
MODULE ELEVEN: Creating an interactive digital event
BEST PRACTICE How to run an interactive session (VIDEO) (51:10)
It is ALL about interaction - debate (VIDEO) (47:15)
The importance and role of interaction is NOT to be underplayed (VIDEO) (9:54)
Using the three pillars to guide your interaction
MODULE TWELVE: Marketing your event
How different is marketing a virtual event and how do we do it? (VIDEO) (23:20)
Promotion/marketing your digital event
A virtual event/online training business case (TEMPLATE)
End of course webinar (36:52)
William interviewed by Event Industry News (VIDEO)
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